We are OTOTO
Sometimes they appear while taking a shower, sometimes while stuck in a traffic jam; and every so often, one will show up in your dreams. They do not pop up every day, but when they do, we are delighted by them.
GOOD IDEAS ARE RARE – WHEN WE GET THEM, WE LIKE TO SHARE.
Commercial ManagerTaking a leap of faith, Marisa found herself living in vibrant Tel Aviv, leaving her native California behind. She enjoys the natural rhythm of big city life and walking through the streets inspires her to be creative and engaged in the moment. Since she was young, Marisa has enjoyed working with people and she went on to study Communications with an emphasis in Public Relations at Cal State Fullerton. She has quickly gained an appreciation for the complexities of the design process since joining the OTOTO team and working as the international sales manager gives her the opportunity to help spread the energy and fun that OTOTO products bring to people worldwide.
Commercial ManagerAlma has lived quite the nomadic life, having lived in three different continents in the span of sixteen years, until finally landing in Israel where she decided to settle. Fascinated by the workings of the mind and our social behaviors, Alma went on to complete a BA in Psychology at the Interdisciplinary Center in Herzliya. Since joining the OTOTO family, she enjoys meshing together international sales with the dynamic world of product design.
MARKETING MANAGERDaphna was born in London to Israeli parents – a combination of a British touch of class seasoned with Israeli resourcefulness and daring. Daphna studied Visual Communication at the Ascola School of Arts and worked for a few years as an art director then decided to pursue and move into business management roles. As the Marketing Manager, Daphna bridges between the creative ideas developed at the studio and the needs and requirements of the external marketplace. Into this role Daphna brings both her creative background passion for beautiful things and her executional skills.
Founder/DesignerEven as a child, Ori was already casting ceramic molds in his father's factory, learning how every idea goes through a complex process en route to becoming a finished product. While roaming the green hills surrounding the kibbutz he absorbs nature's colors and shapes, bringing them with him to the Tel Aviv studio every day. But it is only at night, after watching cartoons with his daughter, and a minute before he falls asleep, that he gets his best ideas. Ori is also a recipient of the 2001 / 2002 Israeli-American Sharet Foundation scholarship for industrial design.
FOUNDER/DESIGNERGrowing up in Jerusalem, Daniel was surrounded with different traditions and a variety of human textures that made him a tolerant person. His open mindedness brings creativity to his designs. Daniel loves to explore new fresh and unique ideas and ways of expressions... Dani earned his Masters of Industrial Design from the Domus Academy in Milan, Italy, graduating with honors.
DesignerGrowing up in a rural community near Jerusalem, Lilach always felt the call of the big city. Coming from an artistic family, she could draw before she could walk, always knitting, Sewing, building and inventing. Her love for creating drove her to study at the HIT Academy of design, where she graduated with honors. Today, Lilach can officially be called a city mouse, joyfully spending her days forming inventive and whimsical products.
DesignerAfter graduating from the industrial design department at HIT College, Lior went on to study toy design in the Shankar institute. Lior believes that through the creative process, you can discover your inner child, free of all inhibitions, in a place where everything is possible. Following this philosophy, she says:"Product design is like finding figures in the clouds, that is how I see objects, my imagination just goes wild". Lior, being a true "Designoholic", is a real energy bomb. Her mind keeps on running long after the work day is done. There are always more materials to find and more inspiration to follow.
Graphic DesignerWith both a Bachelor’s and Master’s Degree in Fashion design from Vasyl Stefanyk Precarpathian National University, Natalie is a multi-talented designer, having participated in many international fashion competitions and exhibitions. She loves to travel and taste exotic cuisines from far and wide which helps her understand and absorb the culture from countries around the world. She especially enjoys the atmosphere in Tel Aviv where she has lived since 2011 after moving from her home in Ukraine. Natalie brings her vast experience and talent for graphic and interactive designing to the OTOTO team and she can make any design come alive!
Ori Saidi and Daniel Gassner met in 1999 at the Ascola School of Art and Design in Tel Aviv. It was the beginning of a beautiful friendship. In 2004 they embarked on a mission to open a design studio, and named it OTOTO, which in Hebrew means “any minute now”, with the understanding that an innovative idea can pop into your head at any given moment. Dani and Ori were inspired by the notion that the next great idea is always right around the corner, waiting to arrive.
OTOTO products are functional household items with a witty and unexpected twist. Many of them are inspired by fairy tales or myths, as exemplified by the Nessie collection.
The OTOTO team believe humor to be an important part of their design process. They try to infuse that whimsy and playfulness into every product, alongside its functionality.
The studio’s unique products are distributed internationally to over 30 different countries and can be found in museums, art galleries and design expos, as well as in home design stores in your area. OTOTO continues to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.