We are OTOTO
Sometimes they appear while taking a shower, sometimes while stuck in a traffic jam; and every so often, one will show up in your dreams. They do not pop up every day, but when they do, we are delighted by them.
GOOD IDEAS ARE RARE – WHEN WE GET THEM, WE LIKE TO SHARE.
DesignerAfter graduating from the industrial design department at HIT College, Lior went on to study toy design in the Shankar institute. Lior believes that through the creative process, you can discover your inner child, free of all inhibitions, in a place where everything is possible. Following this philosophy, she says:"Product design is like finding figures in the clouds, that is how I see objects, my imagination just goes wild". Lior, being a true "Designoholic", is a real energy bomb. Her mind keeps on running long after the work day is done. There are always more materials to find and more inspiration to follow.
Marketing ManagerDaphna was born in London to Israeli parents – a combination of a British touch of class seasoned with Israeli resourcefulness and daring. Daphna studied Visual Communication at the Ascola School of Arts and worked for a few years as an art director then decided to pursue and move into business management roles. As the Marketing Manager, Daphna bridges between the creative ideas developed at the studio and the needs and requirements of the external marketplace. Into this role Daphna brings both her creative background passion for beautiful things and her executional skills.
Commercial ManagerAlma has lived quite the nomadic life, having lived in three different continents in the span of sixteen years, until finally landing in Israel where she decided to settle. Fascinated by the workings of the mind and our social behaviors, Alma went on to complete a BA in Psychology at the Interdisciplinary Center in Herzliya. Since joining the OTOTO family, she enjoys meshing together international sales with the dynamic world of product design.
Founder/DesignerEven as a child, Ori was already casting ceramic molds in his father's factory, learning how every idea goes through a complex process en route to becoming a finished product. While roaming the green hills surrounding the kibbutz he absorbs nature's colors and shapes, bringing them with him to the Tel Aviv studio every day. But it is only at night, after watching cartoons with his daughter, and a minute before he falls asleep, that he gets his best ideas. Ori is also a recipient of the 2001 / 2002 Israeli-American Sharet Foundation scholarship for industrial design.
FOUNDER/DESIGNERGrowing up in Jerusalem, Daniel was surrounded with different traditions and a variety of human textures that made him a tolerant person. His open mindedness brings creativity to his designs. Daniel loves to explore new fresh and unique ideas and ways of expressions... Dani earned his Masters of Industrial Design from the Domus Academy in Milan, Italy, graduating with honors.
DesignerSince childhood, Lior is passionate for creating new things. At the age of five she started sculpting, and very shortly after, she created her very own ceramic products. Although most of it did not turned to be a part of "Lior's portfolio", still one can see in it a spark of talent. Lior knew she is going to design products, long before she realized it was actually a profession. Lior graduated with high honor from Shenkar College of Engineering and Design.
DesignerGrowing up in a rural community near Jerusalem, Lilach always felt the call of the big city. Coming from an artistic family, she could draw before she could walk, always knitting, Sewing, building and inventing. Her love for creating drove her to study at the HIT Academy of design, where she graduated with honors. Today, Lilach can officially be called a city mouse, joyfully spending her days forming inventive and whimsical products.
Ori Saidi and Daniel Gassner met in Tel Aviv at ascola School of art and Design in 1999. It was the beginning of a beautiful friendship. While at school, they designed a spiral-shaped light fixture together – a project which would later become the prototype for one of Ototo’s bestselling items – “poing” fruit basket.
In 2004 they decided to open a design studio together, and named it OTOTO which in Hebrew means “any minute now”, with the understanding that something new and exciting can happen at any given moment; that the next great idea is just around the corner, waiting to arrive; because every good idea will be followed by another one. They started to develop products in small scale production, manufacturing each one by hand, in Kibbutz Kfar Menachem’s old ceramics factory.
Demand for their product grew steadily, and in 2007 the studio moved to Tel Aviv, and the product line – now constantly growing, mass-produced and distributed the world over – includes functional household products with a humoristic ironic unexpected twist. The studio’s unique products can now be found in museums, art galleries and design expos, as well as in home design stores in your area. Daniel and Ori continue to look for new ideas, with a true passion for creation and the desire to share their work with anyone who appreciates creative design as much as they do.